About Us

Marketing Education Reimagined in Portugal

Playscidze was founded by marketers, strategists, and educators who believe mastery comes from practice, mentorship, and purpose-driven collaboration.

Our Mission Meet the Team
Playscidze team collaborating

Mission & Values

We nurture marketing leaders who are strategic, empathetic, and relentless about creating meaningful customer experiences.

Our Mission

Empower marketing professionals to become visionary strategists capable of delivering measurable growth and impactful storytelling, guided by mentorship and real-world practice.

  • Design learning journeys aligned with industry evolution
  • Provide equitable access to executive-level mentorship
  • Build a community that thrives on collaboration

Guiding Values

  • Integrity: We align learning with responsible, ethical marketing.
  • Curiosity: Every module encourages experimentation and thoughtful questioning.
  • Empowerment: Learners receive the support to lead with confidence.
  • Impact: Outcomes are tied to business performance and customer value.

Our Story

Playscidze emerged in Lisbon’s vibrant marketing scene to bridge the gap between theory and high-impact execution.

From Agency Floors to Classrooms

Our founders led marketing transformations across technology, hospitality, and finance sectors. They envisioned a space where professionals could practice strategy with real feedback and purposeful tools.

Empowering Portugal & Beyond

Starting with immersive workshops in Lisbon, Playscidze now hosts cohorts across Europe. Every cohort keeps our ties to Portugal strong while embracing global perspectives.

Leadership & Mentors

A diverse team of strategists, analysts, and creative directors who actively shape the marketing landscape.

Portrait of Catarina Oliveira

Catarina Oliveira

Co-Founder & Chief Learning Officer

Catarina blends two decades of brand strategy with educational design. She curates experiential modules that convert insight into mastery.

Portrait of Miguel Faria

Miguel Faria

Co-Founder & Head of Strategy

Miguel brings executive experience from growth-focused scale-ups. He mentors cohorts on go-to-market orchestration and stakeholder leadership.

Portrait of Aisha Patel

Aisha Patel

Director of Performance Programs

Aisha leads our performance labs, helping professionals model campaigns, measure success, and present insights to decision-makers.

Impact in Numbers

We continue to grow with intention, ensuring every cohort receives personalised attention.

35+ Mentors actively designing sessions with us each quarter.
70% Learners taking on expanded strategic responsibility post-programme.
120 Partner organisations collaborating on live briefs.
5 European hubs hosting Playscidze community events annually.